TikTok and Totem Global partnered with Jordy Wilson (@outdoorkindaguy) on a 1-hour Livestream series for Ocean Week 2021.

The campaign deliverables include:

• A Call to Action Promo Video
• Livestream on Monday evening for the launch of Ocean Week

This was cross-promoted on the TikTok platform and saw record numbers (55,000 unique viewers) for Livestream's on Jordy's account.