TikTok & Influencer Marketing Case Studies for Consumer Brands.

You’re on this page because you need reassurance that we can do the work. This industry is full of schmucks, we get it.

Below is a breakdown of the tools at your disposal to evaluate whether you want to work with our team.

We hope it helps!

OUR VIEW ON BRAND growth

Unleash the power of Influencer Marketing: Why Sprout Social & Hootsuite are wrong

“So what should be our target here? The followers? And if so, how much should we be paying per follower?”

In the last six months I’ve had way too many conversations from CMOs, Marketers, Entrepreneurs and Brand Manager’s like the one above for an influencer marketing campaign strategy. My own investigation has shown that almost every article in the top 5 links on Google are wrong and they’re mistakingly focusing on elements that don’t matter to the ROI of your campaign. I have a sneaky feeling that these articles are misinforming CMOs.

CASE STUDIES

Sarita and Brodie Holland in Heron Beverages case study
Heron Beverages logo, a client of Neuralle

Heron Beverages

Heron Beverages engaged Neuralle to run a full-service influencer campaign across two labels; Bira 91 Blonde Lager, and Rodenbach Fruitage for multiple months early 2021. Our campaign saw an increase in user conversions and activity in-store at Dan Murphy's with the talent engaged.

300%

higher engagement rate to Heron's social channels

9%

average engagement rate on posts (3x higher than average)

Logitech

Logitech and Umm Agency partnered with Hayley Stewart (HaloHayley) to build awareness of Logitech's Play Your Way Colour Collection in December 2020

60%

Engagement Rate on TikTok

40,000

Unique Users engaged

Australian Beauty School

Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.

We work across:

Managing and creating organic content
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative

5.9%

Conversion Rate

Skin Citizen

Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:

  • Selection of suitable content creators & briefs

  • TikTok Organic Content Research and Strategy

  • TikTok Organic Content Creation

  • TikTok Organic Profile Management (Commenting, Liking, Engaging)

1,204%

increase in Video Views

12.457%

TikTok growth rate

case studies

Heron Beverages

Heron Beverages engaged Neuralle to run a full-service influencer campaign across two labels; Bira 91 Blonde Lager, and Rodenbach Fruitage for multiple months.

The goal was to drive sales and awareness of both products in-store at Dan Murphy's.

Our campaign saw an increase in user conversions and activity in-store at Dan Murphy's with the talent engaged.

12x increase in
Impressions & Clicks

was achieved during the campaign

Sarita and Brodie Holland in Heron Beverages case study

Australian Beauty School

Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.

We work across:

  • Managing and creating organic content

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • Refreshing of creative

5.9%

Conversion Rate

$8.59

Cost per lead

$4.25

CPM

The client was surprised to see such a discrepancy of price between TikTok and Meta where you'd be seeing a $36 cost per lead and CPM of $9.

Espresso Displays

The goal of this influencer marketing campaign was to scale the and manage ongoing relationships with 10+ creators across TikTok, Instagram Reels and YouTube, across creators as well as briefing UGC talent.

Our campaign saw an increase in website traffic, and increased sales throughout the campaign for the hero product.

10x increase in Impressions

was achieved during the campaign

Butter Butter

We worked with the team to increase their ROAS and develop relationships with content creator and UGC talent alike. Our responsibilities included:

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • Refreshing of creative

4x ROAS

was achieved during the campaign time-frame

Elvie

Working closely with the owners, their focus was to increase sales across TikTok as a new-comer to the platform and creative more organic, real content. We worked on:

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • A/B testing campaigns

3x ROAS

was achieved during the campaign time-frame

Skin Citizen

Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:

  • Selection of suitable content creators & briefs

  • TikTok Organic Content Research and Strategy

  • TikTok Organic Content Creation

  • TikTok Organic Profile Management (Commenting, Liking, Engaging)

1,204%

increase in Video Views

12.457%

TikTok growth rate

BRANDS WE'VE WORKED WITH

TikTok logo, a client of Neuralle
Facebook logo, a client of Neuralle
Menulog logo, a client of Neuralle
Blue Yeti logo, a client of Neuralle
Spotify logo, a client of Neuralle
Hello Fresh logo, a client of Neuralle
MIK Agency logo, a client of Neuralle
Netflix logo, a client of Neuralle
Manscaped logo, a client of Neuralle
Heron Beverages logo, a client of Neuralle
Skin Citizen logo, a client of Neuralle
Budgy Smuggler logo, a client of Neuralle
Logitech logo, a client of Neuralle
BC Dental logo, a client of Neuralle
Amazon Prime Video logo, a client of Neuralle
Warner Music logo, a client of Neuralle
Mosh logo, a client of Neuralle
Casetify logo, a client of Neuralle
NRL logo, a client of Neuralle
National Geographic logo, a client of Neuralle
Universal Music Logo, a client of Neuralle
Marriot Bonvoy logo, a client of Neuralle
Red Rooster logo, a client of Neuralle
V Energy logo, a client of Neuralle
Adidas Logo, a client of Neuralle
Circle Life logo, a client of Neuralle
Lad Bible logo
YouTube Logo

TESTIMONIALS

“Neuralle have a foothold in social media mediums and less traditional forms of marketing… with a young and dynamic team with sound knowledge of marketing principles.”

Chris Gore, Director Financial Services Company

REVIEWED ON

Clutch logo

“They understood our crazy aspirations, and worked incredibly hard to put us on the right track to achieve them.”

Mark Nicholson, Stepmates Studios

REVIEWED ON

Clutch logo

“Neuralle were attentive and really cared about the quality of their work. It felt like they were invested in our success.”

Former Marketing Manager, Coinjar

REVIEWED ON

Clutch logo

“Utilizing Neuralle's strategies and insights, we were able to launch our app in the AppStore and Play Store. Professional and experienced, the team boasted a broad skillset that allowed us to deliver.”

Content & Partnership Manager, Greg App

REVIEWED ON

Clutch logo

“When we started working with Neuralle, they really helped us lift our game for organic content on our social media accounts — from implementing a content schedule, finding and testing our ideal content mix and monthly reporting.”

Marketing Manager, Independent Schools Victoria

REVIEWED ON

Clutch logo

“With Neuralle's work, site engagement soared. Aside from that, new sign-ups also increased. The client never encountered any issues with the team. Overall, they have provided everything the company could ever ask for.”

CEO, Digital Media Business

REVIEWED ON

Clutch logo

MEET OUR TEAM

We're a kooky little team on St Kilda Road Melbourne, from creative geeks who debate colours and video design, to commercial cats who thrive on clauses in contracts or sales numbers.

There's very little cross over in our duties, and that makes us a unique squad with clear value brought by all.

Jordan Michaelides

Managing Director

Lauren Michaelides, Creative Director of Neuralle

Lauren Michaelides

Creative Director

Jacqui Heggen, Assistant Talent Manager at Neuralle

Jacqui Heggen

Associate Talent Manager

Ainsley Coote, Creative Assistant

Ainsley Coote

Creative Assistant

your toolkit for evaluating us

TikTok x Ocean Week

TikTok and Totem Global partnered with Jordy Wilson (@outdoorkindaguy) on a 1-hour Livestream series for Ocean Week 2021 to produce TikTok Ad Creative along with our guidance.

80%

Engagement Rate

270,000

Unique Users engaged on a live session

Australian Beauty School

Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.

We work across:

  • Managing and creating organic content

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • Refreshing of creative

5.9%

Conversion Rate

$8.59

Cost per lead

$4.25

CPM

The client was surprised to see such a discrepancy of price between TikTok and Meta where you'd be seeing a $36 cost per lead and CPM of $9.

Butter Butter

We worked with the team to increase their ROAS and develop relationships with content creator and UGC talent alike. Our responsibilities included:

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • Refreshing of creative

4x ROAS

was achieved during the campaign time

Elvie

Working closely with the owners, their focus was to increase sales across TikTok as a new-comer to the platform and creative more organic, real content. We worked on:

  • Producing TikTok Ad Creative

  • UGC Talent Briefing

  • TikTok Ad Platform Management

  • A/B testing campaigns

3x ROAS

was achieved during the campaign time

Skin Citizen

Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:

  • Selection of suitable content creators & briefs

  • TikTok Organic Content Research and Strategy

  • TikTok Organic Content Creation

  • TikTok Organic Profile Management (Commenting, Liking, Engaging)

1,204%

increase in Video Views

12.457%

TikTok growth rate