TikTok & Influencer Marketing Case Studies for Consumer Brands.
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OUR VIEW ON BRAND growth
Unleash the power of Influencer Marketing: Why Sprout Social & Hootsuite are wrong
“So what should be our target here? The followers? And if so, how much should we be paying per follower?”
In the last six months I’ve had way too many conversations from CMOs, Marketers, Entrepreneurs and Brand Manager’s like the one above for an influencer marketing campaign strategy. My own investigation has shown that almost every article in the top 5 links on Google are wrong and they’re mistakingly focusing on elements that don’t matter to the ROI of your campaign. I have a sneaky feeling that these articles are misinforming CMOs.
CASE STUDIES
Heron Beverages
Heron Beverages engaged Neuralle to run a full-service influencer campaign across two labels; Bira 91 Blonde Lager, and Rodenbach Fruitage for multiple months early 2021. Our campaign saw an increase in user conversions and activity in-store at Dan Murphy's with the talent engaged.
300%
higher engagement rate to Heron's social channels
9%
average engagement rate on posts (3x higher than average)
Logitech
Logitech and Umm Agency partnered with Hayley Stewart (HaloHayley) to build awareness of Logitech's Play Your Way Colour Collection in December 2020
60%
Engagement Rate on TikTok
40,000
Unique Users engaged
Australian Beauty School
Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.
We work across:
Managing and creating organic content
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative
5.9%
Conversion Rate
Skin Citizen
Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:
Selection of suitable content creators & briefs
TikTok Organic Content Research and Strategy
TikTok Organic Content Creation
TikTok Organic Profile Management (Commenting, Liking, Engaging)
1,204%
increase in Video Views
12.457%
TikTok growth rate
case studies
Heron Beverages
Heron Beverages engaged Neuralle to run a full-service influencer campaign across two labels; Bira 91 Blonde Lager, and Rodenbach Fruitage for multiple months.
The goal was to drive sales and awareness of both products in-store at Dan Murphy's.
Our campaign saw an increase in user conversions and activity in-store at Dan Murphy's with the talent engaged.
12x increase in
Impressions & Clicks
was achieved during the campaign
Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.
We work across:
Managing and creating organic content
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative
5.9%
Conversion Rate
$8.59
Cost per lead
$4.25
CPM
The client was surprised to see such a discrepancy of price between TikTok and Meta where you'd be seeing a $36 cost per lead and CPM of $9.
The goal of this influencer marketing campaign was to scale the and manage ongoing relationships with 10+ creators across TikTok, Instagram Reels and YouTube, across creators as well as briefing UGC talent.
Our campaign saw an increase in website traffic, and increased sales throughout the campaign for the hero product.
10x increase in Impressions
was achieved during the campaign
Butter Butter
We worked with the team to increase their ROAS and develop relationships with content creator and UGC talent alike. Our responsibilities included:
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative
4x ROAS
was achieved during the campaign time-frame
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Elvie
Working closely with the owners, their focus was to increase sales across TikTok as a new-comer to the platform and creative more organic, real content. We worked on:
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
A/B testing campaigns
3x ROAS
was achieved during the campaign time-frame
Skin Citizen
Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:
Selection of suitable content creators & briefs
TikTok Organic Content Research and Strategy
TikTok Organic Content Creation
TikTok Organic Profile Management (Commenting, Liking, Engaging)
1,204%
increase in Video Views
12.457%
TikTok growth rate
BRANDS WE'VE WORKED WITH
TESTIMONIALS
MEET OUR TEAM
We're a kooky little team on St Kilda Road Melbourne, from creative geeks who debate colours and video design, to commercial cats who thrive on clauses in contracts or sales numbers.
There's very little cross over in our duties, and that makes us a unique squad with clear value brought by all.
Jordan Michaelides
Managing Director
Lauren Michaelides
Creative Director
Jacqui Heggen
Associate Talent Manager
Ainsley Coote
Creative Assistant
“Neuralle have a foothold in social media mediums and less traditional forms of marketing… with a young and dynamic team with sound knowledge of marketing principles.”
Chris Gore, Director Financial Services Company
REVIEWED ON
8 REVIEWS
“They understood our crazy aspirations, and worked incredibly hard to put us on the right track to achieve them.”
Mark Nicholson, Stepmates Studios
REVIEWED ON
8 REVIEWS
“Neuralle were attentive and really cared about the quality of their work. It felt like they were invested in our success.”
Former Marketing Manager, Coinjar
REVIEWED ON
8 REVIEWS
“Utilizing Neuralle's strategies and insights, we were able to launch our app in the AppStore and Play Store. Professional and experienced, the team boasted a broad skillset that allowed us to deliver.”
Content & Partnership Manager, Greg App
REVIEWED ON
8 REVIEWS
“When we started working with Neuralle, they really helped us lift our game for organic content on our social media accounts — from implementing a content schedule, finding and testing our ideal content mix and monthly reporting.”
Marketing Manager, Independent Schools Victoria
REVIEWED ON
8 REVIEWS
“With Neuralle's work, site engagement soared. Aside from that, new sign-ups also increased. The client never encountered any issues with the team. Overall, they have provided everything the company could ever ask for.”
CEO, Digital Media Business
REVIEWED ON
8 REVIEWS