OUR ARGUMENT FOR TIKTOK
TikTok x Ocean Week
TikTok and Totem Global partnered with Jordy Wilson (@outdoorkindaguy) on a 1-hour Livestream series for Ocean Week 2021 to produce TikTok Ad Creative along with our guidance.
80%
Engagement Rate
270,000
Unique Users engaged on a live session
Our ongoing aim with Australian Beauty School and My Learning Online is to increase their overall following and engagement on their newly refreshed TikTok page.
We work across:
Managing and creating organic content
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative
5.9%
Conversion Rate
$8.59
Cost per lead
$4.25
CPM
The client was surprised to see such a discrepancy of price between TikTok and Meta where you'd be seeing a $36 cost per lead and CPM of $9.
Butter Butter
We worked with the team to increase their ROAS and develop relationships with content creator and UGC talent alike. Our responsibilities included:
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
Refreshing of creative
4x ROAS
was achieved during the campaign time
Elvie
Working closely with the owners, their focus was to increase sales across TikTok as a new-comer to the platform and creative more organic, real content. We worked on:
Producing TikTok Ad Creative
UGC Talent Briefing
TikTok Ad Platform Management
A/B testing campaigns
3x ROAS
was achieved during the campaign time
Skin Citizen
Our strategy was to create an effective influencer campaign that develops authority and boosts organic reach of Skin Citizen's brand new TikTok channel. Our main focuses included:
Selection of suitable content creators & briefs
TikTok Organic Content Research and Strategy
TikTok Organic Content Creation
TikTok Organic Profile Management (Commenting, Liking, Engaging)
1,204%
increase in Video Views
12.457%
TikTok growth rate