Nobody’s Nobody Skin worked with Neuralle with the aim to promote the launch of their new skincare range into Woolworths, targeting a 16-25 year old female demographic.
Our influencer marketing campaign was a hit on TikTok! We booked a mix of creators within the beauty segment with the aim of finding the cheapest CPMs possible, without compromising on the quality of content or engagements. The campaign reached 670K total viewers, with videos receiving an average engagement rate of 11% and the CPV coming out between $0.01 and $0.09 for all videos.
Neuralle also launched Nobody’s Nobody Skin onto TikTok organically and continues to manage their TikTok account. The account amassed 165K views and 1300 followers organically within its first month and has continued to grow steadily.
Neuralle has helped to grow short-term brand traffic during sales campaigns for Nobody’s Nobody in-line with Woolworths requirements for the brand.
We deployed this with the utilisation of original creative on the profile, targeting a young-female audience and views as our conversion target.
The results were astonishing, with a CPM of just $2.9. With a click through rate of just 0.98%, we pushed over 8,057 clicks to the Woolworths site.
Neuralle’s amplification saw an ROI of 100%, including over 10% of the purchases during the period being single cart skincare bundles inside Woolworths online shopping.