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Hayley Worley of The Sheet Society

By Jordan Michaelides
Hayley Worley of The Sheet Society

Hayley Worley is the Founder of The Sheet Society: a Melbourne-based bedding D2C company. Through The Sheet Society, Hayley takes great pride in what she is able to offer to the world and making bedrooms a better place to be one sheet at a time.

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SHOW NOTES:

00:04 – Welcome to Uncommon
00:22 – Guest introduction
00:37 – A love of colour
02:06 – Earliest childhood memory
03:31 – Parents’ jobs
06:33 – Partners in business & life
11:00 – Juggling children & business 
15:24 – TAFE, school of life & travelling
23:58 – Golden principles at The Sheet Society
25:20 – The Why of The Sheet Society
29:16 – The first two years: before the hires
31:41 – The “click”
33:01 – Advantages, go-to-market & lockdown
38:48 – Lessons from Kate & what is a brand?
40:33 – Growth: headcount & warehouse
44:27 – Hayley’s ideal question & ethics of fast fashion
51:07 – Best purchase under $200
53:32 – Guiding quote