#137: Alex McBride of The 5TH

By Jordan Michaelides
September 24, 2019

Alex Mcbride Crop

Alex McBride is the Founder of The 5TH Watches, a Melbourne-based watch company that creates limited runs of high quality and affordable watches.

It’s been fascinating to see the growth of The 5TH of the last few years, and unsurprisingly Alex knows Marty Fox (from episode 123) - providing us with some unique insights. 

What I like about Alex is his goals of hard work and legacy, and how his grandfather inspired his passion that ultimately became a fast-growing watch business.

In this episode we covered:

  • Bazooka Properties

  • First & go-to watches

  • Legacy of The 5TH

  • Creating a lifestyle brand

  • The 5TH Swiss

  • Marketing & TikTok


Listen to the episode:



Watch the episode:



SHOW NOTES: 

00:47 - Introduction

03:20 - Bazooka Properties

05:47 - First & go-to watches

13:52 - Passion & family

19:47 - Legacy of The 5TH

22:38 - Mid range price points

24:53 - Lessons learnt from parents

28:53 - Property & blogging

34:15 - Tailored Board Short Co.

36:52 - First 6 months of business 

42:48 - Creating a lifestyle brand

46:55 - The 5TH Swiss

56:24 - Marketing & TikTok

01:01:30 - Working with family

01:09:14 -  Service vs product

01:12:37 - Refining details

01:15:06 - Daily routine

01:21:10 - Best purchase under $200


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