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#137: Alex McBride of The 5TH

By Jordan Michaelides

Alex McBride is the Founder of The 5TH Watches, a Melbourne-based watch company that creates limited runs of high quality and affordable watches.

It’s been fascinating to see the growth of The 5TH of the last few years, and unsurprisingly Alex knows Marty Fox (from episode 123) – providing us with some unique insights. 

What I like about Alex is his goals of hard work and legacy, and how his grandfather inspired his passion that ultimately became a fast-growing watch business.

In this episode we covered:

  • Bazooka Properties
  • First & go-to watches
  • Legacy of The 5TH
  • Creating a lifestyle brand
  • The 5TH Swiss
  • Marketing & TikTok

Listen to the episode:

Watch the episode:

SHOW NOTES: 

00:47 – Introduction
03:20 – Bazooka Properties
05:47 – First & go-to watches
13:52 – Passion & family
19:47 – Legacy of The 5TH
22:38 – Mid range price points
24:53 – Lessons learnt from parents
28:53 – Property & blogging
34:15 – Tailored Board Short Co.
36:52 – First 6 months of business 
42:48 – Creating a lifestyle brand
46:55 – The 5TH Swiss
56:24 – Marketing & TikTok
01:01:30 – Working with family
01:09:14 –  Service vs product
01:12:37 – Refining details
01:15:06 – Daily routine
01:21:10 – Best purchase under $200

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