#125: Zoe Demkiw of Bake Me Cake Me - Baking for love and money

By Jordan Michaelides
July 02, 2019

Zoe Blog

Zoe Demkiw is a self-taught baker and Founder of Bake Me Cake Me , as well as the Co-Founder of bladder cancer awareness group BCA Australia. 

Zoe embodies the perseverance and work ethic of the founder she admires in Ray Kroc (of McDonald’s fame) – who was the inspiration behind her favourite film, The Founder.

What you’ll learn from this episode, is that the principles which make up her perseverance, stem from the many quotes, proverbs and lessons that her late father gave her, as well as the persistence and entrepreneurial spirit her family holds.

The business of personalised biscuits and cakes will definitely be a growing niche in the years to come. As Bake Me Cake Me grows, Zoe is one individual to watch.

🎧 Listen here or watch on YouTube:


SHOW NOTES:

00:46 - Introduction

03:50 - Ukrainian background

08:46 - Childhood memories & nostalgia

15:02 - Lessons learnt from her father

19:10 - Early days, Project Runway

21:11 - White Suede, Visual Merchandising 

23:30 - How her love of baking began

28:40 - Baking trends

32:09 - Living in New York, Satin Ice

35:55 - Tough times, Anxiety

43:40 - Negative feedback loops

45:54 - Advice to those with anxiety & depression

49:14 - Dealing with grief & her father’s passing

53:40 - Bake Me Cake Me 

55:39 - First ever client

59:03 - Growing her Instagram community

01:05:22 - Steph Claire Smith and the bridal cookies

01:07:21 - Scaling the business

01:15:18 - Meeting fans

01:16:42 - Staying true and authentic

01:22:04 - Reality TV and nostalgia

01:23:54 - Biscuits honouring her dad

01:25:50 - The Founder and persistence

01:27:33 - Bladder Cancer Australia

01:37:59 - A day in the life of Zoe

01:42:05 - Best purchase under $200

01:45:37 - A movie she recommends 


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