#077: Why marketing is the poetry of capitalism - Anthony "Decryption" Agius

By Jordan Michaelides
July 31, 2018

Anthony 1

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Anthony “Decryption” Agius ( @decryption ) is a tech reporter, entrepreneur, founder of multiple media brands including The Sizzle, MacTalk, One More Thing and Reckoner.

He’s contributed to Delimiter, Sydney Morning Herald, The Age, Macworld Australia, PC and Tech Authority - with Reckoner winning the 2014 Optus IT Journalism award for best independent media.

You may remember Anthony as the guy who hacked a big banks corporate flyer program, scored a bunch of frequent flyer points and some handy PR. What I like about Anthony is that he’s able to reframe the problem and always cuts straight to the point with no fluff or bullshit. This is typified by his quote in our interview that “marketing is the poetry of capitalism”.

The Sizzle is his latest baby; tech news & bargains with an Aussie slant, curated for you every afternoon for just $5 per month - incredibly underpriced in my opinion.

We covered a vast range of topics including:

  • AFL

  • His early interest and tinkering in tech

  • Transitioning from tech to writing

  • MacTalk and Forum Culture

  • Marketing

  • The Sizzle and monetisation

  • His favourite tech sources

  • Writing style and respected writers

  • Dominant skills and industries of the future

  • Politics in tech

Enjoy the episode!


01:12 - Introduction

04:08 - Supporting North Melbourne, AFL

11:18 - Football club management, outreach

14:57 - Early interests in games & tech

22:29 - Tinkering with tech, parents encouragement

26:02 - Early days of computers and the internet

31:03 - How he transitioned from tech to writing

33:31 - LiveJournal back in the day

38:00 - MacTalk, forum culture, incels

50:51 - Conspiracy theories, JFK shooting

54:15 - Marketing is the poetry of capitalism

57:48 - The Sizzle, monetisation, diversifying

01:08:17 - Finger on the pulse: sourcing

01:10:46 - His favourite tech sources

01:13:14 - Writing style, respected writers

01:17:37 - Writing structure, best medium

01:19:22 - Dealing with a speech impediment

01:21:54 - Hacking frequent flyer points

01:31:51 - Renewable energy, self driving cars

01:33:34 - Dominant skills and industries of the future

01:35:00 - The hopelessness of tech in politics

01:40:55 - Daily toolkit of go-to apps

01:42:59 - Morning and evening routines

01:46:00 - Best purchase under $200


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