Back to Index

Bruce Peterson: Founder of Grande Experiences & THE LUME

By Jordan Michaelides
Bruce Peterson Grande Experiences The Lume

Bruce Peterson is the Founder & Executive Chairman at Grande Experiences and THE LUME. Responsible for immersive multi-sensory experiences such as ‘Van Gogh alive’, ‘Monet & Friends Alive’ and many more.

Listen to the episode:

Coming Soon!

Watch the episode: 

Coming Soon!

SHOW NOTES:

00:00 – Welcome to Uncommon
00:46 – Last time in Rome?
03:50 – Earliest memory
06:10 – Valuable lessons from parents
08:50 – Generational difference 
12:00 – Australia relying on other countries 
17:40 – 1986 to 2005 
26:00 – Leonardo da Vinci
30:10 – Creating da Vinci exhibitions  
33:50 – Creating LUME
38:30 – Melbourne’s lack of cultural facilities 
41:10 – Choosing a location
45:15 – Ticket prices
46:40 – LUME Producing team
48:00 – Integrating art with brands
52:45 –  Rapid fire questions

Bruce Peterson Linkedin

Grande Experiences – Website 

The LUME – Website 

The LUME – Instagram

Grande Experiences – Instagram

CREDITS:

Produced by Neuralle 

Host – Jordan Michaelides

Executive Producer – Lauren Michaelides

Producer – Jacob Smith

Audio Engineering & Videography – Leif Street