Adam Ferrier is one of Australia’s leading consumer psychologists as well as the Founder of ‘Thinkerbell’, a top agency that represents the coming together of scientific enquiry and hardcore creativity.
Adam has authored two books, “The Advertising Effect: How to Change Behaviour” as well as “Stop Listening to the Customer: Try Hearing Your Brand Instead”.
Adam’s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.
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SHOW NOTES:
00:00 – Welcome to Uncommon
00:40 – Exiting a Cult
01:50 – Psychology of Cults
05:10 – Becoming a Consumer Psychologist
10:00 – All Marketers are Liars
13:50 – Childhood dream job?
17:30 – Insights from corrective services
19:50 – First two years of business
23:00 – Landing clients
24:10 – Why sell the firm?
25:15 – Thinkerbell approach
30:00 – Best approach for small agencies
34:15 – What’s for lunch?
34:40 – Marketing Science
38:40 – Black T-Shirts Podcast
41:07 – Questions you always and never get asked
43:00 – Sigma Grindset
46:20 – There is no ‘WAY’ to success
47:20 – Rapid Fire Questions
53:10 – Closing Remarks
LINKS:
Black T-Shirts – Adam’s Podcast
Stop Listening to the Customer: Try Hearing Your Brand Instead
The Advertising Effect: How to Change Behaviour
Going Clear: Scientology & the Prison of Belief
The Culting of Brands: Turn Your Customers into True Believers
All Marketers are Liars – Book
The Hidden Power of Advertising – Robert Heath
Lemon. How the advertising brain turned sour – Orlando Wood
CREDITS:
Produced by Neuralle
Host – Jordan Michaelides
Executive Producer – Lauren Michaelides
Producer – Jacob Smith
Audio Engineering & Videography – Leif Street