Back to Index

#198: Frankie Layton giving the Dirt on laundry

By Jordan Michaelides

My guest this week is Frankie Layton, Founder of The Dirt Company.

In this episode we covered:

  • Lessons from agency land
  • The Dirt: founding, trepidation & solutions
  • The value of social enterprise
  • The importance of networking

Listen to the episode:

Watch the episode: 

SHOW NOTES:

00:29 – Welcome to Uncommon
01:09 – Guest introduction
01:14 – Icebreaker
05:09 – Childhood: the beach & aspirations
10:06 – Parental lessons
13:31 – A detour in Germany 
20:03 – The Dirt Company & lessons from agency land
25:40 – Now Vs. Then: ideas of waste
30:17 – The Dirt: founding, trepidation & solutions
41:28 – An evolving marketing strategy
43:10 – On venture capital
45:43 – The value of social enterprise
55:47 – Changing the idea of the ocean 
01:05:19 – Frankie’s ideal question
01:09:06 – Networks: importance & building
01:14:42 – Morning & evening routine
01:16:16 – Show recommendations
01:17:34 – Best purchase under $200
01:18:07 – If Frankie could have a billboard

CREDITS:

Produced by Neuralle 
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Associate Producer – Jacob Smith
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis