#197: Effie Kats on the highs & lows of fashion

My guest this week is Effie Kats, Creative Director and Founder of eponymous label Effie Kats, and Bayse Brand.

In this episode we covered:

• Entrepreneurship: passion & perseverance
• Battling mental health
• Effie Kats: a brand with a purpose
• Bayse: scratch the mass market itch 

00:29 – Welcome to Uncommon
01:09 – Guest introduction
01:19 – Icebreaker & first jobs
03:51- Childhood memories & lessons
08:00 – Fashion & parental pressures
13:21 – Entrepreneurship: passion & perseverance
16:29 – Zachary’s early days: highs & lows
24:12 – Lessons from Zachary’s downfall
26:13 – Battling mental health
31:38 – Effie Kats: a brand with a purpose
37:50 – Bayse: scratch the mass market itch 
40:41 – A changing creative process
46:02 – Forecasting the next 6 months
49:07 – Wanting change: common questions & anxiety
55:30 – Worst point of social anxiety
01:03:04 – Morning & evening routine
01:05:20 – If Effie could have a billboard
01:06:27 – Best purchase under $200