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#193: Erika Geraerts: serial founder

By Jordan Michaelides

My guest this week is Erika Geraerts, Founder of cosmetic brand Fluff, former Co-Founder of Frank Body, Willow & Blake, Little Big Sugar Salt, and Author of Me Too.

In this episode we covered:

  • Copywriting & fostering employee talent
  • Willow & Blake: the first bet
  • Copywriting: the process 
  • Constant ambition & steady mind
  • Helping employees flourish

Listen to the epsiode:

Watch the episode:

SHOW NOTES:

00:28 – Welcome to Uncommon
01:09 – Guest introduction
01:25 – Ice breaker: creatures of habit
04:12 – Childhood: the stories
08:15 – Law & longing for creativity
11:37 – The apple doesn’t fall far
14:06 – A childhood by the bay
16:13 – Copywriting & fostering employee talent
23:41 – Willow & Blake: the first bet
27:11 – Working with Aidan Hathaway
29:59 – The process of understanding people
34:02 – Recent reads & appreciation of books
37:38 – Constant ambition & steady mind
43:14 – Not all just a bunch of Fluff 
48:48 – COVID-19: hindsight & foresight
53:09 – Starting over again
55:49 – Questions: least & most wanted
57:43 – Combating hustle culture
01:00:33 – Morning & evening routine 
01:01:32 – Music recommendation 
01:02:21 – If she could have a billboard anywhere
01:02:53 – Go-to lockdown staple 
01:03:35 – Wine requirements

Links:

CREDITS:

Produced by Neuralle
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Jacob Smith
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis