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#176: Zoe Demkiw – Baking in a pandemic

By Jordan Michaelides

Zoe Demkiw is a self-taught baker and Founder of Bake Me Cake Me , as well as the Co-Founder of bladder cancer awareness group BCA Australia. 

For our first in-person interview we invited Zoe back on the show to discuss how she handled the great baking shortage, what’s new with Bake Me Cake Me, and her perspective on the economy going forward. 

In this episode we covered:

  • Maintaining a strong network
  • Operating a business during COVID-19
  • Lessons learnt from her father
  • Supply chain & COVID-19 
  • Learning to simplify 

Listen to the episode:

Watch the episode:

SHOW NOTES

00:28 – Welcome to Uncommon
01:07 – Guest introduction
02:04 – Dealing with nerve pain
04:07 – Toothpaste, movies and popcorn
06:43 – Working with Colgate
07:49 – It’s not who you know, it’s who knows you09:08 – Recommendations from her father
09:37 – Noticing COVID-19
13:45 – Bartering for brown sugar
17:20 – Cancelling orders & refunding
19:55 – Learning to simplify
24:15 – The highs and lows
26:55 – Going on holiday
29:08 – Being strong in difficult times
37:35 – Receiving government help
39:30 – Bake Me Cake Me is going wholesale
42:29 – Demand dramatically increased
49:10 – The cookie effect
49:54 – Never cut on quality
52:30 – Outsourcing vs. Insourcing
53:47 – TV show recommendation
54:38 – Best purchase under $200
56:50 – Most valued fridge item

Links:

CREDITS:

Produced by Neuralle Media
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Jacob Smith
Editing & Transcription – Alyssa Partington
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis