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#138: Dan Monheit on agency land at Hardhat

By Jordan Michaelides

Dan Monheit is the Co-Founder and Director of Strategy at creative agency Hardhat, Co-Host of the Bad Decisions Podcast, MC of lecture series Real Big Things and a self-confessed sneakerhead.

From small beginnings lecturing at Monash University, to jumping straight into his own agency, Dan is full of that entrepreneurial spirit we see common amongst our guests. Couple that with running a podcast, a series of lectures with a fascinating premise and running the strategy of Hardhat – you have an immovable force in agency land.

In this episode we covered:

  • Being Benjamin Franklin’d
  • Talking at SXSW
  • Changes at Hardhat
  • Bad Decisions podcast
  • Sneakerheads & sports cards
  • Learning from cognitive biases

Listen to the episode:

Watch the episode:


00:45 – Introduction
02:53 – Being Benjamin Franklin’d
03:56 – Talking at SXSW
08:24 – Changes at Hardhat
20:30 – Creative vs full-service
25:56 – Super short vs long form
34:00 – Iterative client processes
37:39 – Bad Decisions podcast
42:35 – Sneakerheads & sports cards
49:12 – His wife & Jewish background
55:30 – Learning from cognitive biases
01:01:47 – What’s in the fridge
01:04:52 – What’s on his playlist 
01:05:19 – Recommended movies