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#129: Genevieve Day on Representing Influencers at Day Management

By Jordan Michaelides

Genevieve Day is the Founder of talent management agency, Day Management, which represents clients across the Digital Talent & Podcasting space. 

Gen is undoubtedly one of the sharpest minds in the talent and influencer game. Every time I read an article about this field, either Gen or Jules Lund are referenced in the article. She’s strategically smart at selling, while also having a feel for where industry trends are moving, and how to develop tone. Giving her a unique sense of “where the puck is going”.

In this episode we covered:

  • Principles learnt from her parents
  • How she defines success
  • What PR means to her
  • The importance of networking
  • Catalysts for her business
  • The rise of influencers
  • Day Management’s sales process

Listen to the episode:

Watch the episode: 

SHOW NOTES:

00:47 – Introduction
03:19 – Holiday destinations
06:38 – Growing up
10:30 – Principles learnt from her parents
12:20 – School and university
17:10 – How she defines success
21:28 – What PR means to her
23:40 – The importance of networking
27:45 – The catalyst for Day Management
30:49 – The rise of influencers
36:26 – First 6-12 months scaling up
39:39 – The sales process
46:18 – Ambassadorships & ROI
51:21 – Podcasters as influencers
54:13 – Learning from influencers
55:20 – Authenticity as a trend
59:52 – Leaders she admires
01:03:30 – What the future looks like for her
01:09:06 – If she could have a billboard anywhere
01:09:39 – Daily routine
01:10:19 – What’s in her fridge
01:11:41 – A quote she lives by