#112: Courtney Carthy - Why podcasts have high potential

By Jordan Michaelides
April 02, 2019

Courtney

Courtney Carthy (@CourtneyCarthy) is the Founder of the Inflatable Regatta, and Nearly Media, a podcast network that works with brands. 

A former journalist who’s worked at The ABC, Triple J and SYN - Courtney has a natural penchant for the audio format, with his podcast work at The ABC leading to what we know as Nearly Media today.

Nearly Media is one of the clear leaders in the new and emerging space of podcasts in Australia. Like our former guest Claire Tonti (CEO, Planet Broadcasting), I really wanted the opportunity to pick Courtney’s brain, understanding where he believes the industry will be going and what makes a brilliant podcast.

This was a great episode, where we covered:

  • The Inflatable Regatta

  • Why he got into media

  • Nearly Media

  • The iTunes algorithm

  • Strategy for 2019 and beyond

  • The potential of branded podcasts

  • Commonalities in good content

  • How to market podcasts

Enjoy the episode!

🎧 Listen here or watch now:






SHOW NOTES

01:27 - Introduction

04:00 - Inflatable Regatta

09:05 - Early career & family

13:13 - Why he got into media

16:32 - Quick engagements

21:02 - Ancestors & genetics

27:04 - Cybersecurity & cryptocurrency

33:56 - Nearly Media

39:40 - iTunes algorithm & publishing times

45:59 - Strategy for 2019 and beyond

48:06 - The potential for branded podcasts

56:35 - Placard Media merge and demerge

01:00:40 - Commonalities in good content

01:04:30 - Good marketing

01:08:09 - The future of Nearly and podcasts

01:17:11 - Daily routine

01:18:18 - Book recommendations

01:19:23 - If he could have a billboard anywhere


MORE ABOUT OUR GUEST


THINGS MENTIONED (in order of episode)