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#085: When art & storytelling meet augmented reality – Marco Ryan aka Marc-O-Matic

By Jordan Michaelides

Marco Ryan ( @marcomatic ) or Marc-O-Matic as he’s commonly known, is a multi-disciplinary artist, animator, director, storyteller and technologist. His unique work utilises both augmented and virtual reality to tell beautiful stories, that literally jump out from the page.

Storytelling is one of the oldest skills known to mankind, and probably one of the most important to our survival as a species. The fact that we can make things up, like the idea of a company or that dragons might exist, allows us to convey information or lessons that give life meaning.

Storytellers like Marco use these new forms of technology, continue the spellbinding experience of learning through stories and keeps the survival of our species going.

I strongly suggest you check out Marco’s work to get a true grasp of how it looks.

This is a fascinating discussion which covers:

  • The inspiration of his father’s workshop
  • His career progression and advice for newcomers to animation
  • The business model and how to use apps
  • Different forms of reality: AR, VR & MR
  • The future and brand of Marc-O-Matic

Listen to the episode

Watch the episode: 

SHOW NOTES:

01:22 – Introduction
04:02 – What he does, his background
07:54 – His father’s workshop, inspiration
11:46 – Culturally diverse upbringing
17:57 – Drawing and how it became a career
21:55 – The first piece of art he sold
24:08 – His career progression
27:59 – Advice for newcomers to animation
32:51 – Self-employment
37:01 – His business model, apps, AR art
42:51 – Types of realities
47:36 – Schedule, daily routine, growing business
53:10 – His process from start to finish
56:48 – The future and brand of Marc-O-Matic
01:00:31 – The future uses of AR
01:07:13 – Penrose Studios
01:09:16 – The Junk Age
01:12:01 – Most influential book on him
01:13:08 – If he could have a billboard anywhere in Australia

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