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#064: Nostalgic for the future with Nic Hodges

By Jordan Michaelides

Nic Hodges ( @nichodges ) is the Founder of Blonde3 & Robot Deputy, and former Head of Innovation for media brands such as Foxtel, NewsCorp & MediaCom.

Noted for his tagline “nostalgic for the future”, Nic has also been dubbed a polymath by a few former guests, including the man who made our introduction, Steve Sammartino.

You’ll notice in multiple interviews my fascination with media and how it can be used for challenging the stories we believe as a society, with technology’s ability to rapidly expand that potential, and with psychology’s skill at reading our mental nature. I see Nic as being uniquely at the intersection of those points here in Australia, and a fascinating individual you should be keeping tabs on.

This was a pretty meaty episode covering media, technology, blockchains and more, including:

  • $10k pizza, bitcoin and blockchain
  • How he got started in media
  • Media mechanics
  • Rejection of comfort and social media
  • Social media: the next tobacco
  • The state and future of mass media
  • How blockchain relates to media
  • Incentives in digital interactions
  • The future of crypto and bitcoin
  • The one constant in media

Listen to the episode

Watch the episode: 

SHOW NOTES:

00:52 – Introduction
03:37 – $10k pizza, bitcoin and blockchain
08:10 – His background
09:10 – How he got started in media
12:42 – His interest in media and mechanics
16:20 – Lessons learnt from parents
17:43 – Brian Eno, Orbiting the Giant Hairball
22:12 – Rejection of comfort and social media
28:35 – Social media: the next tobacco
33:11 – Regulation & liability of social media
39:42 – Platforms he uses
41:31 – The state and future of mass media
48:10 – History of media
52:48 – Blockchain and a 51% attack
56:39 – How blockchain relates to media
01:01:56 – Paid-for media content and distribution
01:08:43 – Incentives in digital interactions
01:10:45 – The future of crypto and bitcoin
01:13:46 – His creative process
01:16:09 – Leaders he respects/disapproves of
01:21:06 – The one constant in media
01:22:34 – Benjamin Franklin Biography
01:25:26 – His daily routine and checklist
01:27:59 – How he would spend $100 million in Media-tech
01:29:13 – Best purchase under $200
01:30:25 – Most influential book
01:31:32 – What seems obvious to him but not to others
01:33:15 – Where he would put a billboard

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