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#006: Ren Butler – How to make the startup game palatable? Just add whisky

By Jordan Michaelides

Ren Butler ( @MsRenButler ) is by day Blue Chilli’s Entrepreneur-in-residence, by night founder of the Whisky Social. She has a unique perspective on building marketable products across a multitude of industries. Her love for whisky and the passion for such a project is what all founders should strive for.

In our conversation we covered a bunch of different ideas and notes that startup founders and lovers of alcohol can take away.

We cover a wide-ranging array of topics including:

  • Her windy road to Blue Chilli
  • The conception of The Whisky Social
  • The process of appreciating whisky vs. wine, and intricacies
  • Takeaways from the whisky events, and how it can be applied to working with startups
  • Guiding principles in life generally
  • Habits developed as a result of the principles
  • If she had a billboard anywhere in the world, what would it say?

Listen to the episode

SHOW NOTES:

  • Bio and background {04:45}
  • On eco-tourism {06:10}
  • On her windy road in coming to work at Blue Chilli {13:40}
  • On the conception of The Whisky Social {21:05}
  • The process of appreciating whisky vs. wine, and intricacies {26:30}
  • Takeaways from the whisky events, and how it can be applied to working with startups {40:30}
  • Lessons learnt directly or indirectly from her parents {43:10}
  • Guiding principles in life in general {45:00}
  • Habits as a result of the principles {49:15}
  • Further info on her role at Blue Chilli and lessons learnt {52:30}
  • Recommended books, or a book she would gift someone {59:40}
  • On climbing as an exercise routine {01:07:21}
  • Podcasts and music she’s currently listening to {01:12:30}
  • If she had a billboard anywhere in the world, what would it say? {01:20:20}

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