Snack Drawer engaged Will Gibb for a TikTok video promoting the new and disruptive telco Circles.Life on the "My Data Did It" campaign.

The brief was for creators to come up with a 'You vs. the Data Demon' skit, recreating a time when too much data was a bad thing where the creator is to be both the demon, and themselves.

The campaign was successful in boosting brand awareness with Circles.Life in the Australian Gen Z market across both Will's Following and the For You Page.