Jordy x National Geographic

@outdoorkindaguy

This my favourite spot to travel to, what about you? @johnderting @discoverydeadlift @thatpineapplegirl ? #ShareYourSpot #NatGeoAmbassador 🔥

♬ I Believe - From National Geographic's "Planet Possible" - Alt Bloom

National Geographic partnered with Jordy Wilson (@outdoorkindaguy) on a campaign surrounded around showcasing his favourite travel destination for Earth Day 2021.

The ultimate goal of this campaign was to get the #ShareYourSpot hashtag to trend by other people using the same song and showing their favourite destinations.

The campaign was successful across TikTok, where 1M views were garnered across the hashtag.

Client

National Geographic

Category

Influencer Marketing

Date

2021

Team

Jordy Wilson

Jordan Michaelides

Giulia Mirabile

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