Menulog and Connecting Plots engaged Hayley Stewart (HaloHayley) for a TikTok Hashtag challenge campaign, focused on translating their recent "Like a G" Snoop Dogg Campaign from TVC to TikTok and a GenZ audience.
The deliverables included:
- 1x TikTok Video
- 3 months exclusivity and paid media rights
The campaign was able to boost brand awareness with Menulog across a local GenZ audience.