Hayley x Levi's

Levi's Safilo and their distribution partner Specsavers were looking to push awareness of Levi's Sunglasses in Australia & New Zealand amongst Gen Z.

The campaign deliverables included:

  • 2x Static Instagram Posts with Call to Action's & Link In Bio's
  • Story and Swipe-Up Call to Action's
  • Posts on TikTok with Call to Action's

The results boosted awareness of Levi's sunglasses amongst the hard to reach Gen Z demographic on both platforms.

Client

Levi's

Category

Influencer Marketing

Date

2020

Team

Hayley Stewart

Jordan Michaelides

Lauren Michaelides

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