Levi's Safilo and their distribution partner Specsavers were looking to push awareness of Levi's Sunglasses in Australia & New Zealand amongst Gen Z.
The campaign deliverables included:
- 2x Static Instagram Posts with Call to Action's & Link In Bio's
- Story and Swipe-Up Call to Action's
- Posts on TikTok with Call to Action's
The results boosted awareness of Levi's sunglasses amongst the hard to reach Gen Z demographic on both platforms.