espresso Displays engaged Neuralle to run an Influencer Marketing campaign based of an existing one-off internal campaign.
The goal was to scale the one-off internal influencer campaign program and manage ongoing relationships with 10+ creators across video platforms, focussing on TikTok, Instagram Reels and YouTube.
The types of creators engaged were:
- Tech/Gadget Experts
- Lifestyle-oriented Specialists — e.g. musicians, traders, digital nomads etc.
The specific content angles we doubled down on were:
- Apple centric — comparing or mirroring with Apple products
- Portability — showcase adaptability of product to work from home or travelling
- Tech Review — Amazon-find-style video highlighting it's features
- Lifestyle — showcase product within their environment
The campaign outcomes included:
- Campaign Strategy and Influencer Brief
- Global Talent Selection
- Full-scale pitching process
- Talent Creative and Management
- Contract Negotiation
- Paid Media Campaign + Commission Campaign
Our campaign saw an increase in website traffic, particularly in Germany, and increased sales throughout the campaign.