espresso Displays

@techmagnet

OMG wild 😱 @lingualizer @espressodisplays #finalcountdown #display #laptop #gaming #hardware #fy #viral #foryou #foryoupage

♬ good 4 u - Olivia Rodrigo
@adamtahere

@espressodisplays is a game changerrr 😎 check it out in my bio #moreanywhere

♬ Kiss Me More (feat. SZA) - Doja Cat

espresso Displays engaged Neuralle to run an Influencer Marketing campaign based of an existing one-off internal campaign.

ο»ΏThe goal was to scale the one-off internal influencer campaign program and manage ongoing relationships with 10+ creators across video platforms, focussing on TikTok, Instagram Reels and YouTube.

The types of creators engaged were:

  • Tech/Gadget Experts
  • Lifestyle-oriented Specialists β€” e.g. musicians, traders, digital nomads etc.

The specific content angles we doubled down on were:ο»Ώ

  • Apple centric β€” comparing or mirroring with Apple products
  • Portability β€” showcase adaptability of product to work from home or travelling
  • Tech Review β€” Amazon-find-style video highlighting it's features
  • Lifestyle β€” showcase product within their environment

The campaign outcomes included:

  • Campaign Strategy and Influencer Brief
  • Global Talent Selection
  • Full-scale pitching process
  • Talent Creative and Management
  • Contract Negotiation
  • Paid Media Campaign + Commission Campaign

Our campaign saw an increase in website traffic, particularly in Germany, and increased sales throughout the campaign.

Client

espresso Displays

Category

Influencer Marketing

Date

2021

Team

Giulia Mirabile

Jordan Michaelides

Adam Tahere

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