There are many brands and business out there that are trying to reach more people, create greater levels of trust with their consumers, and generate more money. But typically, many businesses overlook one of the strongest platforms to do just that: podcasts.
I’m sure that many of you out there, may not be aware of the power of podcasts. Did you know that 92% of people who listen to a podcast will listen to the entire episode?
Additionally, an average of 48 minutes of a podcast episode is listened to by consumers. Potentially, your listeners.
Still not convinced? What if I told you that 54% of podcast listeners are more likely to consider buying a product that was featured on a podcast?
Comparatively, an email will only be read by 21% of people, and video sees a massive drop off with engagement with only 53% of people still watching by the 6 minute mark.
It should be evident by now that no other medium can offer you as much attention or potential dollars compared to what podcasts can.