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Vuki Vujasinovic of Sling & Stone PR

By Jordan Michaelides
Vuki

Vuki Vujasinovic is the CEO & Founder of Sling & Stone PR.

Listen to the episode

Watch the episode: 

SHOW NOTES:

00:04 – Welcome to Uncommon
00:22 – Guest introduction
00:27 – Uncommon names & first campaign
04:34 – Childhood: formative memories & parental sacrifices
12:57 – Finding the entrepreneurial spirit
15:26 – PR: theory vs. practice 
19:41 – Being selective with clients
31:21 – Honing the focus & growing the agency
36:38 – Being selective with staff
39:13 – Keeping the work environment fresh
42:01 – Who is doing marketing well?
45:56 – Lessons from Jodie
47:01 – The craft of PR & advertising
49:34 – Triathlons: Vuki Vs. Dan
51:28 – Go to item 
54:30 – Book recommendations
57:37 – Overlooked obvious things

Credits:

Produced by Neuralle 

Host – Jordan Michaelides

Executive Producer – Lauren Lopatko

Associate Producer – Jacob Smith

Audio Engineering – Jason Barkhouse

Videography – Ricards Lacis