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TikTok’s Australian office: what does it mean?

By Jordan Michaelides

What does TikTok’s opening of an Australian office mean for marketers?⁠

While they still don’t have a “self-serve” ad platform like Facebook, there are high hopes the fastest-growing social platform should have one within the next 12 months, which means advertising on TikTok will be a more viable and accessible option for everyone, not just the big brands. ⁠

We’ll keep a close look on this one as it develops.