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Rich Li of July

By Jordan Michaelides
Richard Li

Rich Li is the Co-Founder of Brosa and July: direct to consumer businesses in the furniture and luggage industries.

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SHOW NOTES:

00:04 – Welcome to Uncommon
00:22 – Guest introduction
00:30 – Childhood: entrepreneurship, parents
09:03 – Parental lessons
13:05 – Why Australia?
16:35 – eBay as a job
21:42 – Brosa: furniture going D2C
31:57 – July: co-founding with Athan
34:59 – Working with Strandbags
39:00 – Principles for a D2C business
44:05 – What is the travel segment?
46:15 – The July forecast
48:37 – Rich’s branding heroes
51:44 – Hobbies & cars
55:14 – Rich’s ideal question
59:33 – Morning & evening routine
01:00:58 – Best purchase under $200