Many clients ask us, what platforms do I need to be on?
The resounding answer should be the no brainers – the major players – Apple, Spotify, Google, and if you record video too, YouTube.
But you should also ensure you’re on as many platforms as possible.
We use Podnews.net to find out platforms are important to check off, just search “where to add your podcasts” in their search query.
As an aside, it’s worth commenting on Joe Rogan’s $100m deal to move exclusively to Spotify. Is it the right move? Well, it depends on how you look at it. Monetisation is obviously important to keep your podcast going, and arguably this was a deal Joe couldn’t refuse.
But it is also worth noting that you never want to rely solely on one platform for your survival, because you never know when it will all come crashing down.