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How to Market with Podcasts

By Jordan Michaelides

Do you want to start a podcast for your brand or business but not sure what exactly what it should be on? Well it depends on what your goal is for the show.



Do you want to try and reach a larger audience? Well then your show should aim to promote awareness of you brand. Are you a school looking for how to better engage with your students? Well then your show should focus on edutainment content. Your podcast’s topic or purpose should reflect your marketing goals.


Some topics or purposes may include:

  • Content marketing
  • Client case studies
  • Campaign marketing
  • Internal & external communications

Of course, conceptualising a new podcast can still be daunting and difficult work, which is where Neuralle comes in.

Having previously worked with a range of different companies, from a digital currency platform to an educational institution, we have quite the knack of helping our clients establish their podcasts. If that sounds like something you’d be interested in, make sure to contact us here to see how we can help you today.


Intrigued? Make sure to follow to see more podcast & marketing tips here.