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Genevieve Day of Day Management & Next of Kin

By Jordan Michaelides
Genevieve Day of Day Management & Next of Kin

Genevieve Day is the founder of influencer talent agency ‘Day Management’, as well as ‘Next of Kin’, a specialist agency focused on the family sector of talent. She currently leads the overarching strategy for both companies, focusing on the future for her talent.

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SHOW NOTES:

00:00 – Welcome to Uncommon.
00:35 – Past two years.
02:40 – Changes after growing.
08:50 – Pitching ideas / Brand deals.
13:05 – Finding bigger deals. 
14:00 – Saying no.
17:50 – Next of Kin.
22:00 – Running a Talent agency. 
25:30 – Choosing niche agencies. 
28:30 – Trends in the industry. 
33:00 – Handing over responsibility to staff.
37:20 – Looking at competitors 
39:15 – Australian TV (likes/dislikes) 
44:30 – Adapting to individual talent. 
45:45 – Dealing with brands 
46:45 – Best/Worst of talent management 
48:00 – Rapid fire questions 
53:20 – Closing remarks (and slippers)

Genevieve’s Instagram

Day Management website

Day Management Instagram

Next of Kin website

Next of Kin Instagram

Genevieve on Uncommon

CREDITS:

Produced by Neuralle 

Host – Jordan Michaelides

Executive Producer – Lauren Michaelides

Producer – Jacob Smith

Audio Engineering & Videography – Leif Street