Back to Index

Facebook Shops

By Jordan Michaelides

Facebook has announced a new feature that allows businesses to set up an online store for customers called ‘Shops’. ⁠⠀

The mobile-first shopping experience allows users to access a single store across both Facebook and Instagram.⁠⠀

The new ecommerce feature means that users will no longer have to exit Facebook or Instagram social media platforms in order to shop online.⁠⠀

Facebook has marketed the new feature to small businesses who are struggling during COVID-19 and lockdown measures: “Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers.”



Via marketingmag.com.au⁠