#107: Claire Tonti - Why you need to just make the thing

By Jordan Michaelides
February 26, 2019

Claire Tonti

Claire Tonti (@clairetonti) is the CEO of Planet Broadcasting, Host of Just Make The Thing podcast, and sometimes known as Mrs Sunday Movies.

The Planet Broadcasting business was one of the first true bootstrapped podcast networks in Australia. Early on, Claire was able to scale out the work she was doing for her co-founders James and Nick (through Mr Sunday Movies & The Weekly Planet), by bringing on a stable of notable local podcasters such as Wil Anderson and Charlie Clausen.

The inspiration from American brands like Earwolf is clear, and one of the reasons why I wanted to pick her brain. The Planet Broadcasting team are the locals we look up to, and in my opinion, the indie leaders in this game here in Australia.

A great episode covering many aspects of the business, including:

  • Being a wedding singer

  • How she met Mr Sunday Movies

  • Claire’s influential father

  • Deciding when to take the leap

  • Planet Broadcasting & its business model

  • Tips for starting a podcast

Enjoy the episode!

🎧 Listen here or watch now:


01:56 - Introduction

03:32 - Meeting media personalities

05:02 - Being a wedding singer

08:00 - How she met Mr Sunday Movies

10:46 - Lessons learnt from her parents

11:30 - Claire’s influential father

16:50 - Overthinking & self-talk

19:44 - From teaching to podcasting

27:33 - Deciding when to take the leap

31:00 - Trying times

36:29 - Tooth stories

40:12 - Planet Broadcasting

44:31 - The focus on a network

50:34 - Planet Broadcasting business model

53:12 - Day-to-day schedule

56:47 - Small giants

01:00:00 - Leaders she respects

01:03:47 - Tips for starting a podcast

01:09:48 - Morning & evening routines

01:13:40 - Best purchase under $200

01:14:36 - If she could have a billboard anywhere


THINGS MENTIONED (in order of episode)