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#196: Nick Smith of Hotglue on the past, present & future of digital

By Jordan Michaelides

My guest this week is Nick Smith, a Founding Partner in Hotglue Agency, named 86th in AFR’s 2018 Fast Growing List.

In this episode we covered:

  • The early days of digital media
  • Breaking through in digital today
  • Founding Hotglue 
  • Running & growing an agency
  • Founders: still in the trenches

Listen to the episode:

Watch the episode: 

SHOW NOTES:

00:28 – Welcome to Uncommon
01:09 – Guest introduction
01:46 – Icebreaker
04:06 – Childhood memories
07:51 – The early days of digital media
12:12 – Digital marketing: the turning point
15:31 – Breaking through in digital today
23:40 – Founding Hotglue 
30:34 – Running & growing an agency
38:25 – Agency culture with a remote workforce
45:29 – Founders: still in the trenches  
50:12 – Hotglue: structure at 30 staff
53:29 – Principles: working with clients
59:37 – Morning & evening routine 
01:01:58 – Show recommendations
01:02:51 – If Nick could have a billboard in Melbourne