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#187: Russel Howcroft: broadcasting a passion for advertising

By Jordan Michaelides

Russel Howcroft is a Breakfast Co-Host @ 3AW and Panelist on The Gruen Transfer.

With a strong advertising background, Russel is the Chair of the Australian Film, Television and Radio School and the former CEO of George Patterson Y&R and Partner & CCO at firm PwC.

In this episode we covered:

  • Why advertising?
  • Transferring to Gruen
  • Lessons from Wil Anderson
  • Russel Howcroft as PM
  • COVID-19: The great accelerator

Listen to the episode: 

Watch the episode:

SHOW NOTES:

00:28 – Welcome to Uncommon
01:09 – Guest introduction
01:42 – Demons: biological fact
04:18 – Childhood lessons
09:42 – Why advertising?
18:54 – A love of ideas & stories
21:58 – Transfering to Gruen
25:02 – Lessons from Wil Anderson
28:23 – Pivoting to broadcasting
34:57 – Adland: to start again today & changes
45:13 – Prime Minister Russel Howcroft
54:24 – COVID-19: The great accelerator
57:54 – Post-COVID-19 musing
59:12 – Morning & evening routine
01:00:52 – Show recommendations
01:02:13 – If Russel could have a billboard anywhere
01:04:49 – Book recommendation

LINKS:

CREDITS:

Produced by Neuralle Media
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Jacob Smith
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis