#181: Alex Wadelton of The Right-brain Workout

By Jordan Michaelides
August 11, 2020

Alex Wadelton is an award-winning Independent Creative, former Creative Director at the likes of McCann and GPY&R, Co-Author of The Right-brain Workout, and Host of The Right-brain Warm-up podcast.

In this episode we covered:

  • Adland: freelance vs agency

  • The essentiality of creativity for a modern Australia

  • The Right Brain Workout

  • Differentiation through personal principles

  • Independent Vs. big network agencies


Listen to the episode:

Watch the episode:  

SHOW NOTES

00:28 - Welcome to Uncommon

01:09 - Guest introduction

02:55 - Getting into advertising

10:40 - Ads: creatives

14:08 - Adland: freelance vs agency 

22:43 - COVID-19: a decentralised adland

28:05 - Free from agencies: pros & cons

31:23 - The Right Brain Warmup

34:08 - Creativity is essential

38:38 - Principles: differentiation 

48:18 - Ads: Alex’s style

51:24 - Idols: adland & beyond

54:18 - How to structure an agency

57:34 - Independent Vs.Network agencies 

01:01:36 - COVID-19: the decade ahead

01:04:06 - Go-to lockdown food

01:04:42 -  Best purchase under $200

01:06:13 - Show recommendations


LINKS:


CREDITS:

Produced by Neuralle Media

Host - Jordan Michaelides

Executive Producer - Lauren Lopatko

Assistant Producer - Jacob Smith

Editing & Transcription - Alyssa Partington

Audio Engineering - Jason Barkhouse

Videography - Ricards Lacis