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#181: Alex Wadelton of The Right-brain Workout

By Jordan Michaelides

Alex Wadelton is an award-winning Independent Creative, former Creative Director at the likes of McCann and GPY&R, Co-Author of The Right-brain Workout, and Host of The Right-brain Warm-up podcast.

In this episode we covered:

  • Adland: freelance vs agency
  • The essentiality of creativity for a modern Australia
  • The Right Brain Workout
  • Differentiation through personal principles
  • Independent Vs. big network agencies

Listen to the episode:

Watch the episode:

SHOW NOTES

00:28 – Welcome to Uncommon
01:09 – Guest introduction
02:55 – Getting into advertising
10:40 – Ads: creatives
14:08 – Adland: freelance vs agency
22:43 – COVID-19: a decentralised adland
28:05 – Free from agencies: pros & cons
31:23 – The Right Brain Warmup
34:08 – Creativity is essential
38:38 – Principles: differentiation
48:18 – Ads: Alex’s style
51:24 – Idols: adland & beyond
54:18 – How to structure an agency
57:34 – Independent Vs.Network agencies
01:01:36 – COVID-19: the decade ahead
01:04:06 – Go-to lockdown food
01:04:42 – Best purchase under $200
01:06:13 – Show recommendations

Links:

CREDITS:

Produced by Neuralle
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Jacob Smith
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis