Georgie Saggers and Josh Miller are the Co-Founders of Australian eyewear label Soda Shades.
Along with their co-founders and partners – Stephanie Miller and Luke Young – the Soda team have put a dent in the eyewear industry building not only an iconic eyewear label but an entire brand focused on the ‘taste of summer’, holding regular events held via the tag #seethroughsoda.
In this episode we covered:
- Starting Soda Shades
- Team strengths & skill sets
- Brand activations
- Supply chain & COVID-19
- What Steph Miller has taught them
Listen to the episode:
Watch the episode:
SHOW NOTES:
00:28 – Welcome to Uncommon
01:20 – Guest introduction
06:14 – Childhood memories & lessons
17:08 – Starting Soda Shades
24:14 – Team strengths & skill sets
29:12 – Deciding on a unique brand message
31:31 – Brand activations
39:00 – Exploring retail
42:39 – The ideal bar (store front)
44:30 – Supply chain & COVID-19
50:22 – Future product development
52:33 – What Steph Miller has taught them
55:45 – Morning routine & decompression
01:00:00 – If they had to recommend one movie or show
LINKS:
- Soda Shades
- #SeeThroughSoda
- Josh Miller
- Georgie Saggers
- Steph Miller on Uncommon
- Luke Young
- Aidan Hathaway on Uncommon
- Frank Body
- July Luggage
- Alex McBride on Uncommon
- Dylan Alcott
CREDITS:
Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Andre Barber
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis