#163: Georgie Saggers and Josh Miller of Soda Shades
Georgie Saggers and Josh Miller are the Co-Founders of Australian eyewear label Soda Shades.
Along with their co-founders and partners – Stephanie Miller and Luke Young – the Soda team have put a dent in the eyewear industry building not only an iconic eyewear label but an entire brand focused on the ‘taste of summer’, holding regular events held via the tag #seethroughsoda.
In this episode we covered:
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Starting Soda Shades
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Team strengths & skill sets
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Brand activations
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Supply chain & COVID-19
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What Steph Miller has taught them
Listen to the episode:
Watch the episode:
SHOW NOTES:
00:28 - Welcome to Uncommon
01:20 - Guest introduction
06:14 - Childhood memories & lessons
17:08 - Starting Soda Shades
24:14 - Team strengths & skill sets
29:12 - Deciding on a unique brand message
31:31 - Brand activations
39:00 - Exploring retail
42:39 - The ideal bar (store front)
44:30 - Supply chain & COVID-19
50:22 - Future product development
52:33 - What Steph Miller has taught them
55:45 - Morning routine & decompression
01:00:00 - If they had to recommend one movie or show
LINKS:
CREDITS:
Host - Jordan Michaelides
Executive Producer - Lauren Lopatko
Assistant Producer - Andre Barber
Audio Engineering - Jason Barkhouse
Videography - Ricards Lacis