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#163: Georgie Saggers and Josh Miller of Soda Shades

By Jordan Michaelides

Georgie Saggers and Josh Miller are the Co-Founders of Australian eyewear label Soda Shades.

Along with their co-founders and partners – Stephanie Miller and Luke Young – the Soda team have put a dent in the eyewear industry building not only an iconic eyewear label but an entire brand focused on the ‘taste of summer’, holding regular events held via the tag #seethroughsoda.

In this episode we covered:

  • Starting Soda Shades
  • Team strengths & skill sets
  • Brand activations
  • Supply chain & COVID-19
  • What Steph Miller has taught them

Listen to the episode: 

Watch the episode:

SHOW NOTES: 

00:28 – Welcome to Uncommon
01:20 – Guest introduction
06:14 – Childhood memories & lessons
17:08 – Starting Soda Shades
24:14 – Team strengths & skill sets
29:12 – Deciding on a unique brand message
31:31 – Brand activations
39:00 – Exploring retail
42:39 – The ideal bar (store front)
44:30 – Supply chain & COVID-19
50:22 – Future product development
52:33 – What Steph Miller has taught them
55:45 – Morning routine & decompression
01:00:00 – If they had to recommend one movie or show

LINKS:

CREDITS:

Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Andre Barber
Audio Engineering – Jason Barkhouse
Videography – Ricards Lacis