#163: Georgie Saggers and Josh Miller of Soda Shades

By Jordan Michaelides
March 31, 2020

Soda Team

Georgie Saggers and Josh Miller are the Co-Founders of Australian eyewear label Soda Shades.

Along with their co-founders and partners – Stephanie Miller and Luke Young – the Soda team have put a dent in the eyewear industry building not only an iconic eyewear label but an entire brand focused on the ‘taste of summer’, holding regular events held via the tag #seethroughsoda.

In this episode we covered:

  • Starting Soda Shades

  • Team strengths & skill sets

  • Brand activations

  • Supply chain & COVID-19

  • What Steph Miller has taught them

Listen to the episode: 


Watch the episode:


SHOW NOTES: 

00:28 - Welcome to Uncommon

01:20 - Guest introduction

06:14 - Childhood memories & lessons

17:08 - Starting Soda Shades

24:14 - Team strengths & skill sets

29:12 - Deciding on a unique brand message

31:31 - Brand activations

39:00 - Exploring retail

42:39 - The ideal bar (store front)

44:30 - Supply chain & COVID-19

50:22 - Future product development

52:33 - What Steph Miller has taught them

55:45 - Morning routine & decompression

01:00:00 - If they had to recommend one movie or show


LINKS:


CREDITS:

Host - Jordan Michaelides

Executive Producer - Lauren Lopatko

Assistant Producer - Andre Barber

Audio Engineering - Jason Barkhouse

Videography - Ricards Lacis