#162: Aidan Hathaway of Whitefox Marketing

By Jordan Michaelides
March 24, 2020

Aidan

Aidan Hathaway is the Co-Founder and Creative Director of WHITEFOX marketing.

Aidan has a talent for creating a tone of voice for brands. His ability has led to client work with the likes of Jamie Oliver, Tennis Australia, WHITEFOX Real Estate and Eat Up, to name a few.

In this episode we covered:

  • Childhood

  • Early Career

  • Meeting Marty Fox

  • Having a competitive advantage

  • Principles of a creative director

  • The future of media

Listen to the episode: 

Watch the episode:

SHOW NOTES: 

00:28 - Welcome to Uncommon

01:18 - Guest introduction

02:30 - True or False

14:50 - Childhood memories

17:45 - Reality TV

21:42 - Early career

32:00 - Meeting Marty Fox

43:30 - Having a competitive advantage

47:55 - Being a creative director

52:00 - The WHITEFOX Marketing team

57:50 - Principles of creative work

01:03:47 - Inspiration

01:05:47 - The future of media

01:11:36 - Advice to those leaving university

01:18:09 - Morning Routine & Decompressing 

01:25:00 - If he could have a billboard anywhere


LINKS:


CREDITS:

Host - Jordan Michaelides

Executive Producer - Lauren Lopatko

Assistant Producer - Andre Barber

Audio Engineering - Jason Barkhouse

Videography - Ricards Lacis

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