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#162: Aidan Hathaway of Whitefox Marketing

By Jordan Michaelides

Aidan Hathaway is the Co-Founder and Creative Director of WHITEFOX marketing.

Aidan has a talent for creating a tone of voice for brands. His ability has led to client work with the likes of Jamie Oliver, Tennis Australia, WHITEFOX Real Estate and Eat Up, to name a few.

In this episode we covered:

  • Childhood
  • Early Career
  • Meeting Marty Fox
  • Having a competitive advantage
  • Principles of a creative director
  • The future of media

Listen to the episode: 

Watch the episode:

SHOW NOTES: 

00:28 – Welcome to Uncommon
01:18 – Guest introduction
02:30 – True or False
14:50 – Childhood memories
17:45 – Reality TV
21:42 – Early career
32:00 – Meeting Marty Fox
43:30 – Having a competitive advantage
47:55 – Being a creative director
52:00 – The WHITEFOX Marketing team
57:50 – Principles of creative work
01:03:47 – Inspiration
01:05:47 – The future of media
01:11:36 – Advice to those leaving university
01:18:09 РMorning Routine & Decompressing 
01:25:00 – If he could have a billboard anywhere

LINKS:

CREDITS:

Host – Jordan Michaelides
Executive Producer – Lauren Lopatko
Assistant Producer – Andre Barber
Audio Engineering – Jason Barkhouse
Videography РRicards Lacis­