Back to Index

Tully Smyth on being misunderstood

By Jordan Michaelides

Tully Smyth is an influencer and host of the Social Squad podcast. 

Having been thrust into the spotlight and lounge rooms of Australia as a contestant on Big Brother, she soon developed a clear knowledge of how to influence, underlined by her knowledge from her previous roles as a social media strategist.

This interview will give you an understanding of the landscape of influencers and how Tully is ultimately misunderstood. You’d be surprised. 

In this episode we covered:

  • Nerding over books
  • Being misunderstood
  • Her career in advertising
  • Establishing influence
  • Understanding Dementia
  • The Social Squad Podcast
  • Working with Mia Freedman

Listen to the full episode:

Watch the full episode:


00:45 – Introduction
02:30 – Phrases we use a lot
03:23 – Studying journalism
05:20 – Nerding over books
13:45 – Being misunderstood
22:36 – Early career in advertising
31:11 – Establishing influence
35:48 – Understanding Dementia
51:15 – Social Squad Podcast
59:00 – Working with Mia Freedman
01:04:24 – Big Brother nostalgia
01:07:44 – What the future looks like
01:11:06 – Daily routine
01:13:40 – What’s in the fridge
01:15:30 – Best purchase under $200
01:16:35 – If she could have a billboard anywhere