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#123: Marty Fox – Behind The Deal at WHITEFOX

By Jordan Michaelides

Marty Fox is the Founder and Owner of WHITEFOX Real Estate , Marketing & Productions. He’s a loving family man and an exceptional deal closer noted for many high profile listings. 

The interview with Marty was quite timely for me. In the past few weeks, I’ve been assessing what type of man I want to be in my life and in the space of a few weeks, Marty’s interview amongst two others really helped me refine what that means. For years, and no genuine reason at all, I had this multi-billionaire archetype in my head. But Marty’s smart approach to life that prioritises health and family first, then business – has made me realise that you can still have an exceptional life and a successful business, without needing to forfeit what matters most.

He’s a role model that a lot of young men look up to, and a unique operator in the fascinating industry that is high-end real estate.

In this episode we covered:

  • The concept of “winning the day”
  • How you can’t pour from an empty cup
  • First ever auction and big wins
  • Why nervous feelings are worth it
  • Starting the WHITEFOX brand
  • The marketing language WHITEFOX uses, and
  • Selling as a skill

Listen to the episode

Watch the episode: 


00:45 – Introduction
03:30 – Attention to detail
04:39 – Dreams growing up
06:28 – Lessons learnt from his parents
07:47 – Winning the day & discipline
12:55 – You can’t pour from an empty cup
13:40 – Coaching and mentorship
15:55 – First ever auction
17:45 – The story of Marty’s first big win
20:21 – Nervous gut feelings are worth it
21:38 – Touch Base
26:55 – Learning to hustle
29:55 – Starting WHITEFOX
37:15 – Marketing
38:57 – The Deal, Obvious, Seals the Deal
43:00 – Inspiration and leaders
47:17 – Learning from Tim Gurner, Gavin Rubinstein
52:19 – Selling as a skill
57:00 – The power of Facetime
01:00:45 – Next 2 years
01:05:02 – Marty’s typical day
01:09:06 – Outsourcing
01:12:55 – Exercise routine
01:14:06 – Best purchase under $200
01:15:06 – If he could have a billboard anywhere