#118: Laura Henshaw on growing the powerful brand, Keep It Cleaner

By Jordan Michaelides
May 14, 2019

Laura Blogpost

Laura Henshaw is the Co-Founder of powerful fitness and health brand Keep it Cleaner.

Laura is also currently Podcast Co-Host of KIC POD , Co-Author of A Girl's Guide to Kicking Goals , and on top of all of that, she’s studying a Law degree. She also so happens to be the fiancée to last week’s guest Dalton Graham .

What I like about Laura is her first principles approach to product development and how that has permeated into the Keep It Cleaner business.

What Laura and her Co-Founder Steph Smith have built is astonishing. In under 18 months, Keep It Cleaner has built an app, a grocery line stocked across the country and hired a team of up to 10+ staff. Even more astonishing, is the cult following they have garnered and continued to grow in what is now a health and fitness revolution.

These two “kingmakers” to me are like The Rock and Kevin Hart of young female inspiration in Australia. They’ve been overlooked by the tech and business industry, simply because they fit within the lifestyle and influence demographic. Watch out for what Laura gets up to in the next few years, I’m sure it will be huge.

In this episode we covered:

  • Growing up and life as a teen

  • Meeting and admiring Steph Smith

  • Building her audience

  • Keep It Cleaner the business

Enjoy the episode!


00:47 - Introduction

03:24 - True or False

07:00 - Growing up

14:05 - Life as a teen

24:00 - Her modelling history

30:10 - Meeting and admiring Steph Smith

36:50 - Dealing with stress & anxiety

40:20 - Building her audience

44:05 - What followers want

48:05 - Starting KIC with an e-book

53:40 - KIC’s a-ha moment

55:50 - How KIC works

57:55 - Keep it Cleaner Grocery

01:00:10 - Plans for the KIC App

01:05:00 - Self-improvement mindset

01:09:18 - Plans for overseas

01:11:45 - If Laura & Steph had to leave KIC

01:13:30 - Weekly schedule, her Law degree

01:19:23 - Working with Gerry Sakkas

01:21:48 - Daily routine

01:22:28 - Best purchase under $200

01:22:46 - A book she’d gift

01:23:35 - If she could have a billboard anywhere