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#117: Dalton Graham on why quality matters

By Jordan Michaelides

Dalton Graham is the Co-Founder of media agency Bullfrog Media, lifestyle brand The Tailored Man and fiancé to Keep It Cleaner’s, Laura Henshaw. 

What I like about Dalton is his penchant for identifying quality in product, unlike the trend of obsessing over high fashion labels. His creation of a men’s social-first lifestyle brand showcases an analytical media mind for building an audience, which is something he’s applied in his second business Bullfrog Media.

This was a fantastic discussion with one of Australia’s most influential men in fashion and advertising, that was so deep that we ended up going on for another hour post-interview.

We touched on many topics including:

  • Quality menswear brands
  • The Tailored Man
  • The Death of the Suit
  • Why it’s harder to say no
  • Starting Bullfrog Media
  • Dealing with internet trolls & switching off
  • Learning from Laura & Steph of Keep It Cleaner

Listen to the episode

Watch the episode: 


01:00 – Introduction
02:54 – True or False
05:42 – Lessons learnt from his parents
07:35 – Quality menswear brands
13:10 – His Football journey
19:45 – Early days in retail
21:56 – The Tailored Man
29:32 – The Death of the Suit
33:56 – Working with the right brands
40:08 – It’s harder to say no than yes
49:36 – Starting Bullfrog Media
53:10 – Building relationships
55:00 – Dealing with internet trolls
01:01:38 – Trying to switch off
01:09:54 – Learning from Laura and Steph
01:24:25 – Daily routine
01:28:39 – A book he’d gift
01:31:00 – Best purchase under $200