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#061: Shooting to the moon with new media – Kristofor Lawson

By Jordan Michaelides

Kristofor Lawson ( @kristoforlawson ) is the co-host of Moonshot podcast, one of Australia’s most popular technology podcasts, and Founder of Lawson Media. As a journalist, Kris holds an incredible wealth of experience across old media brands such as the ABC, SBS, News Corp and Channel 10.  

But entering new media is where Kris has really hit his straps. By creating Lawson Media (a podcast production company) and the Moonshot podcast, Kris has showcased his unique storytelling skills. Moonshot was featured by Apple Podcasts and has reached #1 in the Australian Apple Podcast technology charts, was awarded an innovation grant from Australia’s Walkley Foundation for Journalism, a finalist in the Melbourne Press Club Quill Awards, and won Best Independent Media at the ACS IT Journalism Awards.

Kris holds a unique insight between the divide of old and new media, one that fascinates many of us as social media becomes paramount to marketing & PR success. This was an almost selfish episode, having joined Kristofor as a guest to discuss cryptocurrency investing on behalf of CoinJar. The opportunity to learn about storytelling and media production was just too good to pass up.

This is a must-listen episode for any aspiring podcasters out there, where we discussed:

  • His journey to working in media
  • What draws him to stories
  • Elon Musk and time management
  • Lawson Media
  • Building community and social media
  • Investing in business growth
  • Different approaches of podcasting
  • Journalism in the “Post-Truth” era
  • Better understanding the medium
  • Moonshot: Why a podcast?
  • Explaining complex ideas
  • Podcast promotion and popularity
  • Podcasting basics and resources

Listen to the episode


01:05 – Introduction
04:32 – Gumtree and Facebook Marketplace
07:36 – Videography & podcast Facebook groups
10:14 – His journey to working in media
12:37 – Why he chose animation
14:30 – Memorable childhood stories
16:45 – What draws him to stories
18:34 – Elon Musk and time management
21:08 – Lessons learnt from his parents
23:39 – Work and aging
25:38 – Lawson Media
29:17 – Building community and social media
33:34 – Investing in business growth
36:36 – The shift in Facebook
39:44 – His approach to storytelling
41:48 – Old and new media
43:37 – Different approaches of podcasting
48:16 – Journalism in the “Post-Truth” era
57:16 – Better understanding the medium
59:57 – Moonshot: Why a podcast?
01:03:30 – Explaining complex ideas
01:05:02 – The future of Moonshot
01:09:43 – What he would do differently
01:12:28 – Podcast promotion and popularity
01:22:26 – Moonshot income options
01:24:31 – Podcasters he admires
01:26:37 – Biggest mistakes in podcasting
01:28:42 – Podcasting basics and resources
01:34:12 – Other podcast topics of interest
01:35:39 – Morning ritual & favourite TV shows
01:37:57 – Evening routine, best purchase <$200
01:39:04 – Most influential book
01:41:12 – Success and Kevin Rose
01:44:06 – If he could have a billboard anywhere