Add-Style Home Additions engaged Neuralle for a wholesale revamp of their Google Ad Strategy and targeting, after receiving lacklustre lead quality in a booming property market on the North Shore, Sydney.
Neuralle was tasked with:
- Ad Set Re-Structure
- Keyword Restructuring (Phrase + Exact Match Only)
- Ad Updates + Adjustments (A/B versions for each campaign)
- Location Adjustments
- Ad Extension Updates
- Display Ad Creative
- Bid Optimisation (to reduce CPA per lead + increase lead quality)
The results have provided far higher quality leads and engagement from prospects in comparison to the original campaign performance, with the average Cost Per Click decreased by 53%
Cost Per Conversion has decreased by 50%.