#053: Learning & thinking like an entrepreneur - Michelle Bourke

By Jordan Michaelides
February 14, 2018

Michelle 2

Image: Michelle Bourke

🎧 Listen via iTunes or Stitcher

Michelle Bourke ( @michellebourke ) is an entrepreneur, public speaker and CEO of Artlivemedia. She’s an incredibly honest and deep thinker who’s clearly well read. Her driven attitude maintains a passion for learning to consume all available knowledge, but her extraverted nature ensures that she’s understanding and humble about it.

Artlivemedia and Michelle have built a reputation as an award winning digital agency in Australia over a very short period of time. From inception of the business it won the 2016 Telstra New Business award, Michelle has sat on the board of Startup Vic (of which she recently left) and has spoken at numerous events including a panel with former Prime Minister Julia Gillard.

In my assessment, Michelle is a very fair and honest entrepreneur, who has built a brilliant business. We share many personality traits that sometimes push us to the brink mentally - so I enjoyed being able to bounce ideas and learn from someone like this.

This episode is a great conversation to share with anyone who’s in an early stage startup (or at least thinking of starting one) to provide a refresher on their thinking, preparation and motivations. Michelle uncovers how she works and what she finds motivating and productive, and I believe we could all benefit from her insights.

In particular we covered:

  • Her background in singing

  • Extroversion and over sharing

  • Dealing with perceived prominence

  • Public speaking and preparation

  • Politics and women in business & tech

  • Balance and time management

  • Recording family history

  • Women's movement and having children

  • Her interest in health, sleep, and nutrition

  • Carnism and the transition away from meat

  • Futuristic literature, social change and sci-fi

  • Business: how she got started, and how she manages it

  • Acquiring clients, generating business

Enjoy the episode!





Show notes

02:47 - Introduction

06:04 - Is she still singing and her past & present online persona

08:03 - Extroversion & over sharing

09:24 - Dealing with perceived prominence

12:30 - Public speaking and preparation

14:18 - Politics and women in business & tech

17:05 - Balance and time management

20:02 - Recording family history

26:37 - Women's movement and having children

32:07 - Her interest in health, sleep, and nutrition

36:53 - Carnism and the transition away from meat

44:03 - Futuristic literature, social change and sci-fi

47:38 - Business: how she got started, and how she manages it

56:40 - Acquiring clients, generating business

01:04:59 - Morning & evening rituals

01:08:25 - If she could have a billboard anywhere