#025: How to build influence with the creator of #melbourneiloveyou - Chris Cincotta

By Jordan Michaelides
August 02, 2017

Chris Cincotta

Image: Matthew Furneaux

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Chris Cincotta ( @melbourneiloveyou ) is a photographer, and the face behind @melbourneiloveyou on Instagram, and Humans In Melbourne on Facebook. Chris is what Scott Adams (the creator of Dilbert) would dub as a triple threat. He understands people deeply, loves photography and knows how to communicate to people  This was a really heartwarming episode for me, and I think it will make you realise that at the end of the day, humans just want to be made to feel special. With an emphasis on gratitude, Chris grew his social influence with something that you or I are probably too scared to do - reply to each and every one of his followers’ comments. This innate sense to make everyone feel special is what boosted his engagement dramatically, growing his accounts exponentially. It’s funny, because this is such a simple and useful mindset that you can use in your own business or social media project. In the age of ‘like farms’, and an explosion of content - where anyone can pretend to be anything behind a keyboard - the importance of staying humble and listening to the person next to you is more important than ever.


In this interview we covered:

  • How @melbourneiloveyou came about

  • Something that’s changed his perspective on life

  • How he taught himself photography

  • The importance of social media engagement

  • The difference between growth on Instagram and Facebook

  • On disarming yourself and staying honest

  • Monetisation techniques

  • Instagram, Bots and ‘Shadow Banning’

  • Influencer marketing

  • His favourite place to shoot in Melbourne


Enjoy the episode,

Jordan & Lauren


Show notes

  • Bio and background {06:16}

  • How @melbourneiloveyou came about {12:53}

  • Lessons learnt from his parents {18:55}

  • Something that’s changed his perspective on life {21:37}

  • How he taught himself photography {23:20}

  • What he wants from life {28:44}

  • His photographic principles {33:12}

  • When he first started to gain Instagram followers {34:43}

  • The importance of social media engagement {36:30}

  • The difference between growth on Instagram and Facebook {38:57}

  • On disarming yourself and staying honest {42:18}

  • On the internet being the greatest invention  {49:30}

  • Monetisation techniques {54:56}

  • Instagram, Bots and ‘Shadow Banning’ {59:28}

  • The Youtube ‘Ad-pocalypse’ {01:02:20}

  • Influencer marketing {01:03:40}

  • His favourite place to shoot in Melbourne {01:08:42}

  • Favourite photographers & sources of influence {01:09:42}

  • Would he change anything from the past? {01:13:05}

  • An apparent failure that turned into a success {01:15:20}

  • Morning rituals and meditation {01:16:38}

  • If he were to do a TED talk {01:18:00}

  • Something people disagree with him on {01:19:04}

  • If he had to start all over again with his career {01:21:55}

  • If he could have a billboard anywhere in Melbourne {01:23:57}


Select Links & People mentioned from the Episode